Werner is Official Ladder of the NCAA® Men’s Basketball Championship
Apr 4, 2014
Legendary Coach Tom Izzo Participates in TV Commercial in Connection with Werner’s Sponsorship of the National Association of Basketball Coaches
Greenville, PA – Werner announced today that it will again partner with the NCAA® to provide a custom stepladder for the student-athletes and coaches during the net-cutting ceremony of the NCAA Men’s Championship Game hosted in North Texas on April 7. As the official ladder of the NCAA Men’s Basketball Championship, Werner supplies the custom 9’ ladder that has been an integral part of the winning moment when the champion cuts down the net during post-game ceremonies. Werner is the only ladder company to be an official part of the games.
In addition, Werner is an official Corporate Teammate of the National Association of Basketball Coaches (NABC). In support of the NABC, Tom Izzo, coach of the 2014 Big Ten Champion Michigan State Spartans, participated in the filming of Werner’s new podium ladder TV spot. The video of Coach Izzo has gone viral, and he can be seen dancing on top of the ladder to show you can do “almost anything on a ladder”. Support of the NABC helps further the efforts and interests of basketball coaches and players on every level. Through programs like the Guardians of the Game and Coaches vs. Cancer, the NABC has continued to help many causes. For more information on the NABC programs visit www.nabc.org.
“Having a coach as highly regarded and entertaining as Tom Izzo dancing on one of our new ladders is a wonderful sign of how integrated our partnership with NABC and the NCAA Basketball Championship has become”, said Chris Filardi, vice president of marketing.
Werner has also launched the Rise Above The Rest Sweepstakes for a chance to win a replica championship ladder. To win a unique piece of history, enter the giveaway at http://riseabove.wernerco.com/. No purchase is necessary to enter the drawing.
A full selection of Werner ladders for both consumers and professionals are available at Lowe’s, an Official Corporate Partner of the NCAA, and atwww.Lowes.com, as well as most professional, hardware and paint retailers nationwide.