News & Events

Werner Announces the Launch of Their New User Focused Website

Nov 14, 2011

Greenville, PA – Werner Co. has launched a newly redesigned website to provide customers with complete product information and ensure that they have the tools necessary to make the best choice in ladders and other access equipment. The latest features include the ability to filter and compare products and more detailed product information making it easier for users to select products and find a retailer. 

When visiting, the new homepage features improved navigation and an interactive Ladder Finder to help users identify product options by selecting a preferred ladder style, height, performance rating or material. The unique compare tool enables visitors to further narrow their preferences and choose several of the results to compare specifications, features and benefits within and across different categories. Ultimately, the product detail page provides all of the necessary information to choose the best product for the job. 

When a visitor is ready to purchase, the improved Dealer Locator provides better connectivity to both online and offline retail options. The new Werner website platform also ensures the most consistent, accurate and timely information appears online and on distributor websites. 

Furthermore, in the support section consumers can find a wealth of information on safety along with FAQs, downloadable literature and customer service tools. Featured videos, sponsorships and an extensive image library complete the portfolio of content available. The new website design has created the perfect platform to enable Werner to expand into new and exciting product categories like the latest launch into Fall Protection Equipment. 

“We are incredibly excited about the new Werner website,” says Chris Filardi, Vice President of Marketing. “The improved structure supports our technology and growth plans for the future. The enhanced interface and tools also reinforces Werner Co. as a global leader in climbing equipment and provides a solid platform to showcase our innovative products, commitment to safety and experience focusing on end-user needs.” Filardi continues, “This is just the beginning, Werner will continue to develop complementary global websites, multi-language interfaces and distributor and sales backend portals for our expanding growth in North America and around the world.” 

In conjunction with these integrated initiatives, over the past year Werner has also launched into social media to improve customer connection and communication.