Werner Ladder Co. Teams Up with the NCAA® and CBS Sports to Become the Official Ladder of the NCAA® Basketball Championships
Apr 3, 2008
GREENVILLE, Pa., April 3, 2008 /PRNewswire/ -- Werner Ladder announced today that it has joined with the National Collegiate Athletic Association (NCAA) and CBS Sports to become the "Official Ladder of the NCAA® Basketball Championships."
A longtime fixture on contractors' trucks and construction job sites across the nation, Werner Ladder will now be able to honor the student-athletes and their coaches by helping them to celebrate their successes and reach the time-honored net cutting ceremony at the end of each championship game. The ladders to be used by the winning teams after these games have been made exclusively for the NCAA®. The NCAA® Men's Final Four®, for the 27th consecutive year, will be aired on CBS Sports April 5th-7th, 2008 and will be available on NCAA® March Madness® on Demand at cbssports.com and NCAA.com.
"Werner Ladder is extremely proud to be a part of the championship moment for these great student-athletes," said Chris Filardi, Vice President, Commercial Marketing. "Werner ladders have always been there for hardworking professionals, and now they are a part of the celebration honoring the dedication and hard work of the NCAA® national champions."
In support of the partnership, Werner Ladder is proud to provide $10,000 in general scholarship contributions to the four schools participating in the 2008 Men's Final Four. "Werner is honored to have this opportunity to support student-athletes, and be a part of the great NCAA tradition," concludes Filardi.
Werner ladders are available at Lowe's, an Official Corporate Partner of the NCAA®, and at most fine professional, hardware and paint retailers nationwide.