Werner strikes ‘bullseye’ in high-profile darts sponsorship deal
Jul 2, 2025
Werner, the leading manufacturer of access solutions for working at height, has hit the bullseye with its latest sponsorship move - an exciting partnership with the Professional Darts Corporation (PDC).
As part of this exciting deal, Werner becomes the official sponsor of the PDC rankings, which will officially be known as the Werner Rankings Ladder.
Bushra Imtiaz, Werner’s Head of Marketing UK, commented: “This is more than a sponsorship – it’s a strategic alignment of two category leaders within their respective industries; and we are thrilled to partner with the PDC and be part of a sport that not only resonates with our customer base but continues to grow in popularity and cultural relevance. It provides us with a unique opportunity to connect with millions of fans through a shared passion and desire for high-level performance.
“Werner will ignite its sponsorship of the darts through high-impact brand activations including on-stage signage at the World Matchplay taking place at Blackpool’s legendary Winter Gardens.
“In addition, Werner will be creating bespoke content with leading PDC players throughout the year, as well as offering exclusive prizes for darts fans. The partnership will enable the Werner brand to take ownership of the PDC world rankings, which will now become the ‘Werner Rankings Ladder’ and be visible across all PDC media channels.”
PDC Head of Commercial, Adam Perfect, commented: “It’s great to welcome Werner back into darts for an exciting new partnership with the PDC. Werner are global market leaders, and we are already working with the brand on a number of exciting activation ideas to run across all our platforms.
“This includes the return of the iconic ‘Gravity Darts’ - which was a hugely popular game at our events - as well as the introduction of the ‘Werner Rankings Ladder’ for the first time to showcase our world rankings.”
Justin White, Werner’s Managing Director, commented: “We're thrilled to be back in the world of darts through our partnership with the PDC. As one of the fastest-growing sports in the UK, darts delivers unparalleled energy, excitement, and both nationwide and global anticipation. Its passionate fanbase presents a powerful platform to continue building brand recognition while engaging directly with a broad, engaged audience."
Bushra added: “Darts is a sport enjoyed by people of all backgrounds, and its growth shows no sign of slowing. The sport boasts a massive online following, extensive social media presence, and attracts millions of television viewers. This strategic partnership with the PDC enables Werner to continue to build on its brand recognition within a competitive marketplace, while engaging directly with fans in innovative and memorable ways.
“We’re proud to be part of this next chapter,” she concluded.
The next ‘Gravity Darts’ experience will debut at the World Matchplay from July 19-27, at the Winter Gardens in Blackpool.
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