Werner Co. Unveils New Corporate Mark As A Result of Acquisition

Feb 25, 2013

Industry Leading Brands Provide Comprehensive Offering to the Professional Channel

Greenville, PA, November 5, 2012 – Werner Co. unveiled the company’s new corporate mark today, which includes a new logo, positioning statement and family of products for the professional channel. With the recent acquisition of Knaack in September 2012, Werner’s comprehensive market strategy and product portfolio now offers a wider selection of brands professionals trust, all from one reliable source.

“When you look almost anywhere work is done, you’ll find Werner Co. brands providing protection and performance for workers, their assets and their vehicles”, said Chris Filardi, Vice President of Marketing at Werner Co. “Our channel partners and our end-users will benefit from the collective strength of the brands, which now include three leading master brands WERNER®, KNAACK® and WEATHER GUARD®.”

The combination of WERNER®, KNAACK® and WEATHER GUARD® creates a product portfolio that will allow Werner to leverage its manufacturing, distribution, sales and marketing operations while strengthening the product offering within the professional channel.

Werner’s new positioning statement, “Trusted Everywhere Work Gets Done”, is featured at the annual STAFDA conference in Orlando, Florida. Whether it’s off the ground, on their work vehicle or protecting their assets when they are gone, the Werner Co. family of brands is trusted anywhere work gets done.

The new Werner corporate logo and branding materials will be rolled out over the coming year and seen across multiple channels, including the website, tradeshows, partner collateral, and presentations to reinforce the company’s strength and position in the industrial/construction segment.